Regal Cinemas Launches 4DX Screenings for 'Heated Rivalry' Amid Immersive Theater Trend
Regal Cinemas announced it will screen episodes of the popular gay hockey series Heated Rivalry in its immersive 4DX format on November 16. The move follows a surge in demand for interactive movie-going experiences, exemplified by recent successful screenings of the romantic comedy Wicker that featured synchronized motion effects.